What is a White&Co Teeth Whitening System?

White&Co exclusive self-service whitening systems comprise a pre-filled, vacuum sealed mouth tray, with clear printed instructions for client self use. They have been designed specifically for Salons and the Aesthetic and Beauty Industry, to provide the most effective, 100% safe, and legally compliant system, that caters for the huge demand for safe, affordable, peroxide-free teeth whitening within the sector.

How does ProZero-Max Formula work?

White&Co ProZero-Max is an advanced whitening formula that utilises one of the newest and most effective non-peroxide oxidising agents. Once in contact with the teeth it is activated by exposure to a measured, cool blue light frequency, the formula then releases its oxygenated properties and cleaning agents. This creates pressure and pushes the oxygen deep into the core of the tooth (called the dentin layer) and begins to oxidise the molecules that causes the tooth surface to appear yellow, dark and stained in colour – this restores the teeth back to their natural white appearance. The beauty of this advanced formula is that all of this is achieved without any damage to the tooth structure and enamel, and without any pain or sensitivity being experienced – unlike most peroxide-based tooth whitening products and procedures.

Do our whitening products cause pain, sensitivity or damage?

No! ProZero-Max is a 100% safe, UK Dental Laboratory designed and UK laboratory assessed formula that causes no pain or sensitivity, or damage to the teeth and the gums.

Who cannot have teeth whitening?

It is advised that clients who suffer from gum disease, gingivitis and receding gums abstain from using whitening products on their teeth, as is the industry standard. Also, from an ethical perspective, White&Co recommend that pregnant, nursing and breast feeding mothers do not use use whitening products on their teeth.

How long does it take to use the product?
With an application time of just 20-25 minutes, Prozero-Max is one of the fastest products within the industry for single use.
When will I see the results?
Results are visible immediately when application is complete.
How long will my results last?

For most people, the results are long lasting and, combined with the use of our natural aftercare range, they can be extended and maintained much further. It’s important to remember that the teeth are living organisms. Exposure to high stain items such as coffee, red wine, tea, curry and tobacco amongst other things will darken the teeth.

Will it work for me?

Absolutely. Whatever your age, gender or ethnicity, as long as you have healthy teeth and gums, everyone can enjoy the benefits of peroxide-free whitening.

How long before I can eat and drink?
We recommend abstaining from all food and drink for around 45 minutes after use, and to avoid high staining items such as tea, coffee, red wine, tomato based sauces and curries for around 24 hours.
What causes discolouration?

Discolouration is mainly caused by staining items we consume in day-to-day life, such as tannins (contained in red wine and tea), tobacco and coffee. They penetrate the enamel layer of the tooth and discolour the dentin. Factors such as age and certain medications can also play a part in tooth discolouration.

Can I use if I have Caps, Crowns, Bridges or Veneers?

Unlike with peroxide-based formulas, yes you can with White&Co! Our gentle formula works to oxidise surface stains on composites like caps and veneers to help restore them back to their original colour without causing any damage. Please note, composites of any form cannot be whitened beyond their original colour.

How ofter can I use?
We find most conscious customers tend to use the product 3 – 4 times per year and maintain their results as part of their beauty regime. Back to back use of up to 3 applications in one sitting can be advised for heavily stained teeth, or for people looking to achieve a highly effective result.
White spots sometimes appear on my teeth after whitening, should I be concerned?
Not at all, occasionally white spots become visible, these are temporary and not harmful and will disappear within 24hrs.
Do I need to be a dentist to sell White&Co?

No. White&Co systems are legally compliant retail whitening products, designed specifically for the Beauty and Aesthetic industry, they are not chair side, dentist administered treatments. Our self-service products do not contain peroxide, they are supplied with clear, packaging instructions for client self-use. White&Co products require no assistance with their application.

Do I need any special training to be a stockist?

Not with White&Co! Our product is a fully automated, self-service cartridge system, with clear and simple instructions on our product packaging – so the client can perform their application, with simplicity and ease, from start to finish. We provide all stockists with material that covers all Dos & Don’ts to ensure you retail the product safely and compliantly. The material also covers commonly asked questions and product knowledge, to aid you to retail your products with complete confidence.

Legal Facts
Peroxide-Free, Client Self-Use Teeth Whitening is a completely safe, cosmetic retail area which offers fast, safe results with no damage to the tooth structure. White&Co systems and products are designed with safety and diligence and operate completely in line with all laws/regulations and are not a dental procedure. White&Co products are covered by the European Council Directive on Cosmetic Products 2011/84 EU.