Having over 9 years’ experience in the industry, it’s safe to say we certainly know a thing or two about teeth whitening here at White&Co.

In today’s world of unregulated internet products, we realised it presents a difficult challenge for the consumer to know and understand the products they are buying are safe, non-harmful, and of a high quality.

We have seen it all in our years in the industry, from foreign products consisting of banned chemicals, to American products containing dangerous peroxide levels that far exceed European legal levels.

We wanted to change this, and create a brand space where, businesses and consumers alike could buy and source the finest quality products and equipment, with complete confidence and peace of mind!

From the outset, we formed the company with one clear goal in mind – To work with the best!

Our aim

To develop and bring to market the industries safest, and most advanced non-dental whitening formula’s and natural oral care products available. And importantly, to produce and develop these products right here in the UK, with expert partners, putting high quality and safety at the forefront of what we do.

And we are proud to say we achieved this goal..

Here at White&Co, we are proud to state we work exclusively with our Award Winning UK Dental Laboratory manufacturers to research, develop and produce our entire product range.

A good example of this work being our new and exclusive ProZero-Max formula. A revolutionary whitening formula that incorporates our new and unique, highly effective peroxide-free oxidising agent that sets itself apart from the standard, sodium bicarbonate based formulas so commonly available today.

Since our formation, the company has grown from strength to strength, with White & Co now available in premium Spa’s, Clinic’s and stockists spanning the the length and breadth of the United Kingdom and beyond.

With the launch of our ultra refined ‘Black Edition’ whitening powder and new and exciting product launches planned for the coming year, we have big plans for the future here at White & Co.

We hope you enjoy using our products, and to business owners within the industry, we look forward to working with you in the future.




Jay Britchford

Founder and Managing Director
White & Co Cosmetics